Email marketing ROI produces a whopping 3600% return ($36 for every $1 spent). And thats the average – depending on your industry it ranges from $32 to $45.
These statistics clearly indicate that a successful email marketing campaign can help businesses skyrocket ROI, generate qualified leads, and improve sales conversions.
And thats what SkypexCRM can do! It will help you achieve this through Automated Emails and Email Campaigns.
Increase Sales with Automated Emails
The core SkypexCRM system contains an integrated set of automated emails. They are some of the top emails that are recommended to send to help build brand awareness and loyalty among your customers:
Welcome/Thank You email
Happy Birthday email
Happy Anniversary email
General Update email
Miss You email
Its as-easy-as-MSWord to configure these emails with text, images and links. They can be personalised with your customer data, and they are automatically sent out in the back ground without any intervention from you.
Don’t want to send one? Easy, just turn it off.
Increase Sales with Email Campaigns
The email marketing can be extended through our Email Marketing Module that allows you to create & send both Regular Email Campaigns and Trigger Email Campaigns.
Its as-easy-as-MSWord to configure these emails on SkypexCRM with text, images and links. They can be personalised with your customer data, and after you have set them up with the relevant criteria they are automatically sent out in the back ground without any intervention from you.
Regular Email Campaigns – Special Offers and Newsletters are the top 2 emails that companies should regularly send to their customers. Our system makes this very easy with templates that are easy to set up. You can also decide if the email is repeated, and the criteria for who will receive the emails.
Trigger Email Campaigns – these allow you introduce a special offer after a certain time has elapsed since the last purchase.
A good example is the upsell email. In this case the trigger is a product they have purchased, and your email will offer a different and complementary, with or without a special offer.
If you get repeat business then you can also add a trigger to be sent after a certain period of time. A salon offering a repeat haircut is a perfect example of a trigger email!
Increase Sales with Online Reviews
How many times have you looked up a local business on Google and went straight to their customer reviews? Reviews are very impactful because because they help showcase your company’s reputation, they increase sales and they improve search rankings for your website. However reviews don’t write themselves.
SkypexCRM takes advantage of this by allowing you to add the link to your favoured review platform, and this can added to any email that is sent out.
How many more reviews would you get if every person who bought something from you was automatically asked for a review?